A few years ago, like maybe new year’s day 2005 I was having breakfast with Mr_Anu after a big NYE all over Sydney, when we decided we would go to Bill’s on Crown Street as it was right near my house. For some reason I was driving and I don’t think I should have been as I was driving a large Volvo at the time with a tow bar and every time I tried to park I ended up hitting the car behind and bending it’s number plate with my tow bar. I did this to 3 separate Audi’s so I guess my Volvo had a thing in for Audi’s because it just went round beating them up that day. Anyway Mr_anu had had enough my half arsed driving attempts, spat the dummy and demanded that I pull over. When we sat down and looked at the menu, I noticed how plain everything was. It read like toast, eggs, jam. That was it, nothing special at all. I know this guy Bill Granger in on TV, and I couldn’t for the life of me understand why, his menu was plain and boring. So when the waitress came for our order, and after Mr_ANU hadn’t been able to explain this café’s popularity and fame to my satisfaction I asked the waitress “Why is Bill’s famous? What is it about the food that people love?” and she answered “He just does fabulous things with eggs” I couldn’t believe it. “Fabulous things with eggs?” I asked “like what cook them? Boil them?” It seemed like such a trite answer. The girl was not particularly posh in fact she was pretty rough really with a fake cultivated accent, not that I cared I was appreciative to be served by any one on New Year’s Day. But I couldn’t let It go, “What do you mean he does fabulous things with eggs? What can one possibly do to a poached or boiled egg?” “Oh it just the way he does them, it’s clean, simple food, and people just love it”. I decided I wasn’t going to get any more out of her, so I let it drop and ordered, but I was right, there is not more you can do to a poached egg then poach it, and toast is just toast, for $16, nice thanks for the privilege.
bills is my favorite breakfast place in Sydney, bit over priced though if you get some sides and coffee the tab can go up almost half of week of my lunch money. Sometimes the fabulous things in life come with a very simple packaging and presentation. Too much of things can spoil it and gets tacky. have a great weekend Cassius!
ReplyDeletethe fabulous stuff that comes in simple packaging are the worst. In a world of clutter somehow marketers have realized that they can sell you less for more because people demand it. And it costs them less to make. Genius.
ReplyDeleteThey call this "minimalism"